What is meant by ad campaign?

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

• Your Google Ads account can have one or many ad campaigns running.
• Each campaign consists of one or more ad groups.
• Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.
• You can create separate ad campaigns to run ads in different locations or using different budgets.

How accounts are structured
Create your first ad campaign
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Advertising campaigns are the groups of advertising messages which are similar in nature. They share same messages and themes placed in different types of medias at some fixed times. The time frames of advertising campaigns are fixed and specifically defined.

The very prime thing before making an ad campaign is to know-

Why you are advertising and what are you advertising ?

Why refers to the objective of advertising campaign. The objective of an advertising campaign is to

• Inform people about your product
• Convince them to buy the product
• Make your product available to the customers

The process of making an advertising campaign is as follows:

1. Research: first step is to do a market research for the product to be advertised. One needs to find out the product demand, competitors, etc.
2. Know the target audience: one need to know who are going to buy the product and who should be targeted.
3. Setting the budget: the next step is to set the budget keeping in mind all the factors like media, presentations, paper works, etc which have a role in the process of advertising and the places where there is a need of funds.
4. Deciding a proper theme: the theme for the campaign has to be decided as in the colors to be used, the graphics should be similar or almost similar in all ads, the music and the voices to be used, the designing of the ads, the way the message will be delivered, the language to be used, jingles, etc.
5. Selection of media: the media or number of Medias selected should be the one which will reach the target customers.
6. Media scheduling: the scheduling has to be done accurately so that the ad will be visible or be read or be audible to the targeted customers at the right time.
7. Executing the campaign: finally the campaign has to be executed and then the feedback has to be noted.

Mostly used media tools are print media and electronic media. Print media includes newspaper, magazines, pamphlets, banners, and hoardings. Electronic media includes radio, television, e-mails, sending message on mobiles, and telephonic advertising. The only point to remember is getting a proper frequency for the ad campaign so that the ad is visible and grasping time for customers is good enough.

All campaigns do not have fix duration. Some campaigns are seasonal and some run all year round. All campaigns differ in timings. Some advertising campaigns are media based, some are area based, some are product based, and some are objective based. It is seen that generally advertising campaigns run successfully, but in case if the purpose is not solved in any case, then the theory is redone, required changes are made using the experience, and the remaining campaign is carried forward.

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Ad campaigns are an important marketing strategy for all kinds of businesses that want to increase brand awareness and profits.

In this guide, you’ll learn some key ad campaign basics along with tips to help you create, manage, and optimize more effective online ad campaigns.

What is an ad campaign?

An ad campaign is a set of advertisements that revolve around a single message and are intended to achieve a particular goal. For example, a company might create an ad campaign to meet one of the following business objectives:

In this article, we’ll be focusing on online advertising campaigns. Online ad campaigns are highly powerful because online activity is so measurable. The more data and metrics you can collect about the ways that people interact with your ads, the easier it is to optimize those ads to get better results for lower costs.

Some online ad campaign types

Some of the most popular types of online ad campaigns include:

Google Ads campaigns

Google Ads is a paid search advertising platform that allows businesses to place sponsored ads in search engine results, as well as on the Google Display Network, in Gmail, on YouTube and other placements. Google search ads in particular can be highly particular, because search terms reveal a lot of intent: in other words, you can tell what a person wants by what words they use to search on Google. That allows you to create ad campaigns that really meet their needs.

This is key, because Google Ads rewards advertisers who create highly relevant ads with better ad rankings and lower costs. Learn more about how this ranking system, called Quality Score, works.

To get started with creating an online ad campaign in Google Ads, check out PPC University, a free learning resource for aspiring Google Ads experts. Or learn how to advertise on Google in ten simple steps.

Facebook advertising campaigns

Facebook is the most popular social network on the planet, with about 2 billion monthly active users!

Not only does this represent a truly gigantic potential audience for your ad campaigns, but Facebook makes it possible to carve out and target very specific audiences with your ad campaigns. You can target your ads based on people’s demographic, age, income level, interests, job title, political party, hobbies and much more.

Just a few of Facebook’s many ad targeting options

Facebook ad campaigns can also be highly cost-effective compared to other types of advertising.

Learn more about advertising on Facebook.

Other social ad campaign types

A few more popular types of ad campaigns include:

Most businesses choose to run multiple ad campaigns across multiple networks for the best results.

How to achieve ad campaign success

A lot goes into a successful online ad campaign. For starters:

A sound ad campaign structure

Wherever you’re creating your ad campaign, it’s important to pay attention to your campaign structure. Ad campaigns should be organized according to business goals. You wouldn’t want to mix ads intended to drive brand awareness with ads intended to drive sales, because these ads will need to be built very differently, and results and metrics for different ad types will look very different.

Learn more about creating great ad campaign structures:

Keyword and audience research

One of the most important parts of setting up an online ad campaign is defining your audience: Who will see your ads?

In paid search campaigns, this is achieved through keyword research, the process of discovering the real keywords that people are using to search for topics related to your business. You can then bid on those keywords so that your Google ads will show when people search for those topics.

For example, if you’re a plumber, you would want your online ads to show up when people search in Google using terms like “emergency plumber,” “plumber near me,” or “shower leak.”

Results from WordStream’s Free Keyword Tool

The process is slightly different for Facebook ad campaigns; Facebook doesn’t offer keyword targeting. Instead, you’ll set up your ad campaigns to reach a particular audience, such as “moms under 30 who live in California.” You can also create lookalike audiences (a way to find people that are similar to your current customers) or remarket on Facebook to people who have visited your website in the past.

Ad campaign measurement and optimization

If you want to achieve ROI on your online ad campaigns (that means you’re making more money from your ads than you’re paying…and who doesn’t want that?!), you need to measure and monitor their performance closely so you can make adjustments where needed. Some of the key online ad campaign metrics you’ll want to monitor include:

Here’s an easy to way to do a “health check” on your Google Ads campaigns: The Google Ads Performance Grader is a free tool that analyzes your account and delivers a report showing where you’re succeeding and where your ad campaigns need work.

What is an example of an ad campaign?

What is the difference between an ad and an ad campaign?

What are the 3 types of campaign?

What is ad campaign in digital marketing?