Like many of you, I have been personally victimized by Instagram, or should I say the Instagram Algorithm. Show
Over the last few years, I’ve noticed a significant drop in my impressions, engagement, and number of new followers. The reason: Instagram’s 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post. Whenever the algorithm updated and engagement tanked, my first thought would be, “Why would Instagram hurt themselves by ruining this experience for so many users?” or “This is it for Instagram. Time to find another app”. However, I decided to research and understand the reasons behind the changes. Here’s what I discovered: Instagram’s goal is to monetize! Now you might think this is obvious or wonder how changing the algorithm does this, so let me explain. Instagram is a business and must make money, so how do they make money? By remaining one of the most important forms of social media. And how do they do so? By keeping users on their app as long as possible. How do they keep their users on Instagram? They don’t! We do! Because of this, Instagram favors accounts that can keep their followers as active and engaged as possible! Below are the easiest ways to keep your audience engaged:
Odds are you’re already doing most of these, which is really great! The real question is: how often are you doing these? Fact: The more time you spend on the app keeping your followers engaged, the more Instagram will favor you. This means you should do a majority of these items listed above each and every day. Post your photos, reels, and stories daily, go live a few times a week, answer your DM’s as soon as possible, and reply to comments on your latest posts immediately. If you aren’t doing these things daily, you will not see growth and will continue to feel the oppression of the 2022 Algorithm. Now that you understand the logic behind Instagram and what they expect from you as a user, let’s dive into the specific tactics you can use to grow your Instagram under the new algorithm.
Sidenote: I wouldn’t recommend tagging a photo in Santorini that isn’t Santorini. Instagram has recognition software, so I doubt you can fool them. Other ways you can get on Instagram’s good side is by utilizing new features like story highlights, polls, music, quizzes, chats, and following hashtags.
Each time you use a new feature, Instagram sees your interest in the app and rewards you by showing more followers your content. So start following hashtags you like, make Reels, create story polls to encourage your audience to engage, and neatly curate your story highlights so your old and new followers alike can stay up to date with what’s going on in your life. If your highlights are nice looking, titled well, and the stories flow together, the more likely people will continue to watch them.
To read more about how to gain Instagram followers using stories, click here! Now here’s why the Algorithm is actually a good thing:
Basically, the new Instagram Algorithm encourages (and forcing others) to be more authentic and personal. So don’t worry so much about the numbers and start focusing on building relationships with your followers. Hang tight everyone! Don’t lose hope. Just remember, “where the willingness is great, the difficulties cannot be great.” – Machiavelli How do you get past the algorithm on Instagram?How do I fix my Instagram algorithm?. Create relevant content (keep up with trends). Post when your audience is online.. Use the right hashtags.. Post carousels to your feed.. Frequently post Reels.. Try out new content formats and features as soon as they come out.. Write long captions.. How to beat Instagram algorithm 2022?Here are six ways to improve your algorithmic ranking and reach new audiences:. Consistently Share Instagram Reels.. Encourage Interactions with Instagram Stories Stickers.. Drive Conversations with Engaging Captions.. Add Hashtags and Keywords to Your Posts.. Cross-promote Your Instagram Content.. How can I confuse Instagram algorithm?Can You Really Cheat the Instagram Algorithm?. Be Consistent in Your Niche.. Share Content When Your Audience is Most Engaged.. Encourage Comments and Likes.. Tailor Your Posts for Instagram SEO.. Improve Your Hashtag Strategy.. Embrace New Instagram Features.. Regularly Post Stories with Engagement-driving Stickers.. What triggers Instagram algorithm?Instagram uses a combination of algorithms, processes, and classifiers to determine the most relevant content for each user. It considers various signals such as user activity, post information, interaction history, and information about the content creator.
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