Show Affinity and Google Ads In-Market Audiences Ever since its introduction in 2003, Google Ads (ex AdWords) has been an ever-changing landscape of new, industry-changing development in the world of marketing and advertising. One of the biggest developments was the introduction of Affinity Audiences and Google Ads In-Market Audiences which were unveiled on the platform in 2012. With the establishment of these new audience options, Google made it easier for companies to work with the upper levels of their sales funnel, drawing in more potential buyers and therefore optimizing ad spend. At least for those who know how to navigate these tools and to use them correctly. What Are Affinity and In-Market Audiences Affinity Audiences are often compared to television markets in that the audience is fairly broad and meant to be a top-of-funnel awareness tool. The main difference is that, with Affinity Audiences, you are able to dial in a much clearer picture of exactly what type of people you want your client’s ad to be shown to. However, with television, there are certain stations that have a particular target audience, which advertisers can choose accordingly. Even still, that audience is vastly diverse and will include people from all over the map in terms of interests and location. A group of people can love Breaking Bad or Game of Thrones equally but only one third of them like Cheerios or are looking for a home in your client’s area. So with an Affinity Audience you are able to select a fairly broad and generalized yet slightly more focused market to begin the funnel and generate awareness for a client’s brand or product. Custom Affinity Audiences are similar but you are able to dial in the audience a bit more by choosing specific websites, channels, interests and more. Google Ads In-Market Audiences are the next level in the funnel. With In-Market Audiences you are able to dial in more closely to an audience that is already searching for what’s being sold. Because of this, it is possible to make advertisements that are much more tailored to the type of people who would buy the service or product, increasing the likelihood of conversion. This tool takes advantage of Google’s continuously gathered data to determine what individual people are in the market for, using details from search history, clicks and time spent on particular websites. This data is then processed, in which marketers are able to choose from select Google Ads In-Market Audiences that best apply to a particular service or product. Why You Should Use Them Taking advantage of such tools have several advantages, one of which is optimizing your ad spend and overall budget. When you use the sales funnel appropriately and run the most efficient ad types for Affinity Audiences and Google Ads In-Market Audiences, your cost per conversion is likely to be improved. In addition, the organization of these audience levels helps ensure the process of bringing awareness to outside customers and converting them into buyers – higher conversions. Keeping up to date and learning to utilize such tools is an important part of executing your client’s SEO and digital marketing efficiently and effectively. List of All the Currently Available Affinity and Google Ads In-Market Audiences To help understand and learn the current options available through Google Ads Audiences, here is a complete and comprehensive list: Affinity Audiences 1.Banking & Finance
What is affinity audience?People who have shown an affinity, or liking, for your product or service through their Internet behavior.
How do I use affinity audience in Google Ads?How to Create Affinity Audiences. Log into your Google Ads account.. Select “Tools and Settings”, then “Audience manager.”. Select “Custom Segments.”. Enter segment name and interests.. Save your new segment.. What is affinity audience VS in market audience?The difference between in-market audiences and affinity/custom affinity is that the former is tied to more temporary behavior whereas the latter type is for getting to audiences based on their general interests and behavior.
What are two affinity audiences examples?Cooking Enthusiasts, Do-It-Yourselfers, Technophiles are some examples of the affinity audiences available. As with other audiences in Google Ads, you'll be able to target these audiences or simply observe how they perform in your campaigns.
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