A Facebook ad campaign with a low click-through rate won’t get you the return on investment you want. Only when people click on your ad will they end up in your marketing funnel—and move one step closer to the sale. Show
A low CTR can mean you need to fix something. Otherwise, you’ll be stuck with fewer leads and lower sales — and no one wants that! Are you running Facebook ads that aren’t generating clicks? Read on to learn how you can increase your Facebook ad CTR with these six tried-and-true tactics. What is the average CTR for Facebook ads?The average CTR for Facebook ads across all industries is 0.90% but can vary depending on your industry. Image courtesy of InstapageA CTR of less than 1% seems pretty low, so you may want to aim higher. A recent survey by Databox, a data visualization company, revealed that marketers consider between 2-5% to be a good CTR for Facebook ads. How do you optimize Facebook ads for conversions?If you want to prime your Facebook ads for conversions, test the tactics below, and you’ll be well on your way to success. Use eye-catching visualsYour Facebook ad should capture viewers’ attention with the right combination of copy and visuals. Visuals will help create a positive user experience and express your brand’s personality (e.g., friendly, innovative, trendy, etc.), and persuade users to click. Some tips for creating Facebook ad visuals:
Write copy that’s short and sweetA vital component of any good Facebook ad is compelling ad copy. Copy helps explain how people will benefit from your offer and can convince people to take action on your call-to-action. Guidelines to follow when writing ad copy:
Learn more: 7 Tips for Writing the Best Facebook Ad Copy Want higher conversions on your Facebook ads? Run your campaigns with ManyChat. Start free today.Use a strong call-to-action (CTA)Think about the last time you clicked on a Facebook ad. What made you take action? A strong Facebook CTA can help turn browsers into customers and increase your CTR. Check out three key places to place a CTA:
Hulu uses this tactic (see image below) to acquire new sign-ups for a limited time offer. They promote the offer visually as well as in-text to ensure viewers won’t miss it.
Learn more: 9 Facebook CTA Examples to Steal Today Choose the right ad format and typeThere are many different Facebook ad types and formats to choose from. Each has its own purpose and utilizes creative assets to help drive positive outcomes for your business. Here are some ad types you’ll want to test out to achieve high CTR:
Pro tip: Use a variety of ads over time to achieve higher CTR. Facebook found that displaying three different creative combinations drove more conversions and traffic to a marketer’s site than using the same ad type continuously did. The three combinations, tested over eight days, were:
Learn more: 8 Facebook Ad Types Every Marketer Needs to Try Target custom audiencesWhen showing ads to a cold target audience, it’s likely your engagement rates will be lower than when targeting one that is familiar with your brand. Facebook’s Custom Audience feature makes it easy to find people who are already aware of your company. A Custom Audience is a group of people who’ve already interacted with your brand. They’ve become a critical component of Facebook ad targeting best practices because of how effective they are at increasing CTR and business outcomes. Here are some reliable sources you can use to build a Custom Audience:
You can also use Custom Audiences to create a Lookalike Audience and target ads to people who are similar to your customers. Utilizing a Lookalike Audience is just one of many ways you can use a Custom Audience to improve your ads and increase Facebook ROAS. Learn more: How to Set Up Custom Audiences and Make Them Work For You Optimize for conversionsDid you know you can instruct Facebook to optimize your ads for conversions? When setting up your ad set in Ads Manager, choose Link Clicks under the Optimization & Delivery section. This enables Facebook to test different groups and compare conversions for your ad sets. The algorithm learns over time what types of users are most likely to click and it will show your ads to them, helping you improve CTR and get the most from your ad spend. Final thoughtsAll the tactics mentioned in this guide have the potential to improve your Facebook ad CTR. But don’t feel like you have to do all of them overnight. Test each one to see which ones result in the best outcomes for your business. However, remember that while clicks indicate your ads intrigue people, consider what happens after someone clicks your ad. It does you no good to bring people to your site if no one is buying anything. A good post-click experience is key to winning at Facebook advertising. Once your ads are targeted and optimized for better CTRs, your campaigns will generate better returns. Connect with shoppers and grow your business on Facebook with ManyChat’s marketing automation. Start free today.You already voted! The contents of this blog were independently prepared and are for informational purposes only. The opinions expressed are those of the author and do not necessarily reflect the views of ManyChat or any other party. Individual results may vary. What is a good CTR rate on FB ads?According to Wordstream, a good CTR for Facebook Ads averages at around 0.90% across all industries. Naturally, this number will fluctuate when you look at the average Facebook Ads CTR by industry, with sectors such as legal and retail able to get anywhere up to 1.61% and 1.59%, respectively.
What is a good CTR for Facebook Ads 2022?The average CTR across all industries is 0.9%. Finding an excellent Legal or Retail professional may be a complex task, but these industries win the click-through rate race with 1.61% and 1.59%, respectively.
Is a CTR of 5% good?You can see that most industries have an average click-through rate of between 4-6%. So a good Google Ads click-through rate is 6-7%+.
Is a 20% CTR good?So, a good click-through rate for YouTube lies somewhere between 5 and 20%. Remember that to improve your CTR, you should also look at other metrics that indicate watchers' engagement with your video.
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